Walid El Afifi

Walid El Afifi is the Founder and CEO of eBen, a UAE-based company serving its clients across MENA and empowering organizations to build thriving, high-performance cultures. With over 25 years of leadership experience across human capital, business transformation, and technology innovation, Walid has led regional initiatives that redefined employee engagement and workplace well-being. A passionate advocate of human-centric digital transformation, Walid founded eBen in 2019 to help companies connect business success with people success through integrated engagement ecosystems. His vision has positioned eBen as one of the region’s fastest-growing HR tech players, partnering with leading organizations to drive meaningful workplace impact. Walid holds a B.Sc. in Computer Science from the American University in Cairo and an MBA from Maastricht School of Management. He frequently speaks on the future of work, HR innovation, and the intersection of technology and human purpose.